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RideFirst Finance · Dealer Partnership Program

Other Platforms Manage Your Business. RFF Grows It.

Non-prime financing. Full MSRP. Zero cost to your dealership.
Canada's powersports growth engine — built for dealers who want to move more units.

We market your inventory, finance your customers, and put more money on your bottom line — without adding a single task to your team.

$0
Upfront Cost
100%
MSRP Retained
75%
F&I Stays With You
0
Contracts Required
Scroll

The Reality

Your Dealership
Is Leaking Money
Right Now.

Every week, powersports dealers across Canada decline non-prime customers, overpay for leads, and carry aging inventory — not because they don't want to do better, but because they've never had the right partner.

The Real Cost of Doing Nothing
A single non-prime customer turned away each week represents $50,000–$100,000+ in lost annual revenue. That's before floorplan, marketing waste, and missed F&I backend.
📣
Digital Advertising Drain
Meta, Google, SEO, and marketplace campaigns demand constant budget, creative refresh, and active management just to generate inconsistent leads.
$2,000 – $8,000/month · ongoing
🎯
Shared Lead Services
Third-party lead providers sell identical leads to three, four, five competing dealers — driving up acquisition costs and destroying close rates.
$50 – $300 per lead · non-exclusive
👤
Non-Prime Left on the Floor
The largest untapped segment in powersports — buyers with challenged credit who are ready to purchase — turned away at the door daily.
Potentially 30–40% of walk-ins · zero captured
📦
Floorplan Bleeding on Aged Units
Every day a unit sits unsold, it costs you floorplan interest. Non-prime buyers are exactly the market that moves these vehicles — if you can reach them.
$300 – $600/unit/month in carrying costs
💻
DMS Built for Car Dealers
Enterprise software costing $800–$2,000/month — clunky, adapted from automotive, and built for fleets of hundreds, not the powersports floor.
$10,000 – $24,000/year · poor fit

The Difference

What Changes
When You Partner
with RFF

❌ Without RideFirst Finance
$2,000–$8,000/month in digital advertising with inconsistent, unreliable results
Non-prime customers declined or ignored — a massive segment of buyers lost every week
Units discounted to move aged inventory — margin compressed, brand devalued
Sales team spends hours chasing unqualified, shared, low-intent leads
Floorplan interest accumulating daily on units that could be moving
No systematic process for client retention, follow-up, or referral generation
Expensive DMS software built for automotive — adapted, bloated, overpriced
VS
✅ With RideFirst Finance
Zero marketing spend — RFF runs all campaigns targeting pre-qualified powersports buyers
Non-prime customers approved and financed — a segment you weren't capturing becomes profitable
Every unit sold at full MSRP — no discounting, no margin compression, no exceptions
Pre-screened, exclusive leads only — your floor gets clients who are approved and ready
Inventory moves faster — less carrying cost, better cash flow, healthier floorplan position
RFF actively develops your customer base for repeat purchases, trades, and referrals
Purpose-built DMS included free — F&I calculator, CRM, deal jackets, service, inventory

How It Works

A Model Built
Around Your
Success

Our incentives are perfectly aligned with yours. We only earn when you fund a deal. That means every lead we send, every application we structure, every campaign we run — is on our dime until you close.

1
Partnership Agreement
We align on your inventory, pricing preferences, and dealership goals. No long-term lock-in, no setup fees. Simple working agreement, cancel anytime.
2
We Market Your Units
RFF runs all digital campaigns across Google, Facebook, Instagram, marketplace listings, and SEO — featuring your inventory at zero cost to your dealership. We handle creative, spend, and our own CRM-driven outreach.
3
Pre-Screened Leads Come In
Buyers apply through our branded portal, where we pre-qualify them against lender criteria before they ever reach your floor. No tire-kickers. No time wasters.
4
Deal Structured at Full MSRP
RFF coordinates the transaction with the lender — F&I products included, all paperwork handled, compliance managed. Your team focuses on the handshake and delivery.
5
Unit Delivered. Deal Paid.
Funding clears, your dealership receives full MSRP plus 75% of reserve and 75% of F&I product profit. RFF collects $500 flat, 25% of reserve, and 25% of F&I product profit — only on successfully funded deals. That's it.

Deal Breakdown Example

Mid-range motorcycle · Non-prime customer · Full MSRP · F&I included

📊 What Your Dealership Earns Per Deal
Unit Sale at Full MSRP +$12,000
Bank Reserve — Dealer Share (75% of $900) +$675
GAP Insurance Profit — Dealer Share (75% of $600) +$450
Extended Warranty Profit — Dealer Share (75% of $800) +$600
RFF Flat Fee (per funded deal) −$500
Marketing & Lead Gen Cost to Dealer $0
Gross Revenue to Your Dealership $13,225
Dealer receives: Full MSRP − $500 RFF flat fee + 75% of all reserve and F&I product profit. RFF earns $500 flat + 25% of reserve + 25% of F&I product profit. This figure represents gross revenue to the dealership — actual net profit will vary based on unit purchase cost, reconditioning, service work orders, and floorplan. Numbers are illustrative.
💡 The Key Insight
This is a customer you likely would have turned away. That $13,225 represents found gross revenue — not a shift in your existing business, but an entirely new revenue stream layered on top.

The DMS Platform

One Platform.
Every Tool You Need.

Purpose-built for powersports. Not a car dealer system duct-taped together. Included free with your RFF partnership — or available standalone for $199/month.

Core Tool
🧮
F&I Deal Calculator
Structure deals in seconds. Real payment quotes tied to live inventory with full F&I product suite built in.
  • Live inventory linking
  • GAP, warranty, credit insurance
  • F&I profit tracking per deal
  • Save & print quote for client
👥
Client CRM
Full lifecycle tracking from first contact to repeat purchase — with complete interaction history per client.
  • BP# client profiles
  • Deal, service & note history
  • Document storage
  • Salesperson assignment
📁
Deal Jackets
Every deal tracked from application through funding — with full status pipeline visible to your entire team.
  • App → Structured → Funded pipeline
  • Linked to client CRM profile
  • F&I gross & earnings logged
  • Document checklist per deal
🏍️
Inventory & Showroom
Full unit catalogue management with auto-generated public showroom pages branded to your dealership.
  • Filter by make, type, status
  • Public showroom generation
  • Appraisal & trade-in tracking
  • Linked to F&I calculator
🔧
Service Department
Full service management — work orders, technician assignment, parts tracking, and service analytics.
  • Work order creation & tracking
  • Staff portal & assignments
  • Linked to client CRM records
  • Service cost analytics
🔍
Appraisal Tool
Panel-by-panel condition assessment for trade-ins. Save or print for your client on the spot.
  • Section-by-section grading
  • Condition rating system
  • Market value + offer fields
  • Linked to deal jacket
📊
Analytics Dashboard
Real-time performance overview — deals, revenue, F&I gross, and team metrics without opening a spreadsheet.
  • Total quotes, deals, open jackets
  • Avg F&I gross per deal
  • Live RFF application feed
  • Revenue trend tracking
🤖
AI Dashboard Assistant
An intelligent assistant built into your dealer portal — reads live data and answers questions in plain English. No reports to run.
  • Live data — deals, inventory, leads & service
  • Step-by-step platform guidance
  • Real-time stats on demand
  • Always on — no extra setup required
🧑‍💼
Sales Staff Portal
Full sales team management — consultants and managers each get their own optimized dashboard with pipeline, reports, and performance tracking.
  • Sales Consultant & Manager dashboards
  • Lead pipeline with drag-and-drop stages
  • Commission tracking & sales reports
  • Tool permissions per staff member

Pricing

Simple.
Transparent.
Earned.

No lock-ins. No per-seat fees. No surprises. We earn your business with results — not contracts.

⭐ Best Value
RFF Partner
$0/month
Partner with RideFirst Finance for lead generation, marketing, and F&I — get the complete DMS platform at no charge. We only profit when you fund a deal.
  • ✓ Full platform access — every module
  • ✓ Unlimited staff accounts, no per-seat fees
  • ✓ RFF lead feed integrated to your dashboard
  • ✓ All marketing & campaigns run by RFF
  • ✓ F&I structuring & deal jacket tools
  • ✓ CRM, inventory, service & analytics
  • ✓ Sales staff portal — consultants & managers
  • ✓ Cancel anytime — no minimum commitment
RFF earns: $500 flat fee + 25% of bank reserve + 25% of F&I product profit per funded deal only. You keep 100% of MSRP and 75% of all backend.
Standalone DMS
$199/month
The complete powersports DMS with no finance partnership required. Full platform, month-to-month, no setup fee. Cancel anytime.
  • ✓ Full platform access — every module
  • ✓ Unlimited staff accounts, no per-seat fees
  • ✓ CRM, inventory, service & analytics
  • ✓ F&I calculator & deal jacket tools
  • ✓ Appraisal tool & trade-in tracking
  • ✓ Service department portal
  • ✓ Sales staff portal & performance tracking
  • ✓ Month-to-month, cancel anytime
No RFF finance fees apply on standalone. Finance partnership can be added at any time to unlock the DMS for free and activate lead generation.

Revenue Model

Multiple
Revenue
Streams.

The RFF partnership doesn't replace your existing revenue — it layers entirely new income streams on top of what you're already doing. Every dollar is incremental.

Revenue Stream Who Keeps It Notes
Unit Sale (MSRP) 100% Dealer No discounting required, ever
Bank Reserve 75% Dealer 25% to RFF
GAP Insurance 75% Dealer High-attach product, avg $600+
Extended Warranty 75% Dealer Avg $800–$1,295 per deal
Credit Insurance 75% Dealer Avg $895 per deal
Accessories / Add-ons 75% Dealer Helmets, gear, accessories
All Advertising Costs $0 to Dealer Fully absorbed by RFF

Scalability Scenarios

Estimated dealer earnings based on RFF funded deal volume per month. Your existing revenue not included.

Early Traction
5 RFF funded deals / month · $2,000 avg gross per deal
$120K+
Est. annual add-on revenue
Growth Stage
12 RFF funded deals / month · $2,500 avg gross per deal
$360K+
Est. annual add-on revenue
Full Partnership
25+ RFF funded deals / month · $3,000 avg gross per deal
$900K+
Est. annual add-on revenue
Zero Cannibalization
These projections represent found revenue — non-prime customers who would have walked out the door. RFF doesn't compete with your existing pipeline. It opens a new one.

Market Timing

Why This.
Why Now.

01
Non-Prime Is the Growth Segment
Tightening credit conditions have pushed millions of Canadians into the non-prime tier — not deadbeats, but regular people with temporary setbacks who still want to ride. This market is enormous, underserved, and growing.
02
Most Dealers Have No Non-Prime Strategy
Without a dedicated F&I partner and lender network for non-prime, dealerships simply turn these buyers away. The dealer who solves this problem first in their market wins the customers everyone else is ignoring.
03
Powersports DMS Is a White Space
Every existing DMS was built for car dealers. Powersports dealers are either paying premium prices for a poor fit, or running their operations on spreadsheets. Purpose-built software in this niche is essentially nonexistent.

Dealer Feedback

What Dealers
Are Saying

★★★★★
"We were turning away non-prime customers every week without a second thought. RideFirst plugged right into our operation and we started moving units we'd given up on. Zero effort from our team."
GM · Mid-Size Powersports Dealer
Alberta · 3 months with RideFirst Finance
★★★★★
"The fact that they handle all the marketing and lead gen at no cost to us was hard to believe at first. But the first month we had four deals fund and didn't spend a dollar on advertising. The math speaks for itself."
Owner · Independent Dealer
British Columbia · Partner since launch
★★★★★
"Our aged inventory problem was costing us serious floorplan money. RideFirst specifically targets buyers looking for financing — those are exactly the customers sitting on the sidelines who nobody else was reaching."
Finance Manager · Franchise Dealer
Ontario · Multi-location partner

Ready to Stop Leaving Money on the Floor?

Let's Build
Your Growth
Engine.

Book a 30-minute call. We'll walk you through the full program, show you the live platform, and give you a custom projection for your dealership's inventory. No obligation. No pitch pressure. Just numbers.

Book a Partnership Meeting → Visit RideFirstFinance.ca
📧 [email protected]
📞 (905) 516-8482
🇨🇦 Canada-Wide · No Upfront Fees · Cancel Anytime